Monday, 22 March 2010

The Film Festival


On Saturday the 20th we had the film festival. We had a few stressful days before trying to get it all finished, but we got there in the end. We will upload all our work for the festival when we can figure out how to get our work on here, for some reason it wont let us.
The brief for the festival was "to make Whitley Bay the next prime filming location for all Hollywood directors."
We were given the brief nine days before the event so we really had to work fast to come up with the ideas, shoot the film and mac up all the print ads.
After looking at what all current film locations had to offer we then compared them to Whitley Bay. We discovered that Whitley Bay had most of the key things a film location needs. Iconic Buildings/Structures; recognisable coast line; a unique lighting that only the North East can provide etc...
So we thought what is holding Whitley Bay back?!?
The answer we felt, was that no good directors had come to show off it's full potential.
After we had come to this conclusion we set out to evoke an emotional response from directors in a creative way.
We posed as wannabe film director and writer and went about making our own film, which was RUBBISH!! But that was the idea. We would make a film that looked so bad, but, it showed off the landmarks of Whitley Bay. The short film was broken up by snippets of interviews of the "writer" and "director" who clearly had no idea about anything.
In the closing frames of the film the "director" is seen bragging about his film, oblivious to the fact it is terrible. Then in the top right hand corner text appears and says:
"FILM WHITLEY BAY.
We have the locations...

... Now please,
we need some decent directors.


After we presented our idea, we were questioned on it, Which was slightly daunting. A load of film buffs poking holes in your ideas. But we blagged our way through it.
Then we watched the pitch from Cravens.
After we had both pitched the audience of advertising and film buffs voted for the winning team. We just managed to pip the creative team from Cravens and won the coveted Whitley Bay tea cosy. We were really chuffed and had a wicked day. A good experience that will only motivate us more.

- Jamie

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