Crit Feedback #1

Hello all,

Last week, we popped our proverbial cherries in the way of 4 crits at agencies in London. We saw the following teams: Kate & Claire (McCann's), Ben & Jonny (McCann's), Laura & Joe (BMB) and Gav & Danny (MCBD). After getting alot of feedback (positive and negative), we are taking the advice on board and are making amendments to our book, in preparation for heading back down the smoke on the 3rd March. Also, when daahn the capital, we went to CST to see Dave Trott. The bloke is a fucking god, i'm telling you. We visted Thom & Danielle (RKCR Y&R), who were excellent. Was class to speak to a junior team and really helped us with regards to how we should go about impressing! We then visited Fallon's, to see Graham and Phil, where we presented a campaign we thought up over lunch (an hour before we went, as our 1st attempt was rightly deemed shite by Gav and Danny), which was a live brief we'd been given for Innocent Smoothies.

Campaigns so far and general feedback we recieved:

Twiglets (Great line, but visuals not linking too well with Twiglets.. More work needed)
Lilt Zero (Too safe, push it lots more)
Innocent Smoothies (Generally liked line, optimism not right route to take...)
Domestos (Gratuitous use of shit on toothbrush)
Heinz Ravioli (Funny, keep working executions)
Water Aid (too annoying for charity campaign, will piss off potential donators - good thought though)
Bet 365 (Shite idea, but good service - work on it more)

Campaigns we're going to work on next:

Chewits Xtreme
Tipp-Ex

To be honest with you, for 4 days worth of graft - we got some fucking brilliant feedback, but still have lots of work to do. Obviously, there is always room for change, and peoples opinions varied for different things - but if we keep this work rate up, things will only get better (surely)! Also, going into these big agencies makes me want a job even fucking more, man!